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Singapore Digital Roadshow


Media partner

Key Eastern Europe tourism industry professionals will meet with partners from Singapore during the first Singapore Tourism Board Digital Roadshow on 27th October 2020





On Tuesday October 27th, the Singapore Tourism Board (STB) will be bringing together the finest tourism industry suppliers from Singapore for its annual roadshow. Due to the current epidemiologic situation and travel restrictions, the format of the annual roadshow has been changed to an online event. Though the one-to-one meetings and presentations are now taking place virtually, the passion and level of professionalism provided by the Singapore stakeholders remain the same.


The Singapore Digital Roadshow will welcome 13 exhibitors from Singapore. Tour operators and travel agencies from Eastern Europe will meet the representatives of Singapore Tourism Board, Sentosa Development Corporation, Changi Airport Group, Accor Hotels Singapore, Marina Bay Sands Hotel, Resort World Sentosa, Far East Hospitality and several DMCs (Travel Central Holidays, SeaWheel, The Traveller, SingExpress Travel). The air companies responsible for building the bridges between destinations, Singapore Airlines and LOT Polish Airlines, will also be represented and ready to answer all questions. Every exhibitor will have a private virtual meeting room and will be available for online 1:1 meetings throughout the day. Buyers from Czech Republic, Hungary, Poland and Slovakia are also invited to attend webinars, where STB and partners will share the most recent updates about the situation with the COVID-19 in the country, latest news on the offerings of Singapore, etc; and take part in a lucky draw where buyers can stand to win a trip to Singapore.


“Eastern Europe continues to be an important emerging source market for Singapore Tourism Board. We have been seeing good growth from Eastern Europe prior to the pandemic and this underscores STB’s diversification effort to have a good mix of long, mid and short-haul source markets. Even with the borders closed, we still believe in the importance of engaging our trade partners and keeping them updated on the latest happenings in Singapore. With the roadshow taking place on a virtual platform, we were able to bring along new partners such as Resorts World Sentosa and Sentosa Development Corporation who have not taken part in our roadshows before,” shares Singapore Tourism Board Area Director for Eastern Europe Melissa Jane Thompson.

Singapore has been reopening borders in a progressive and calibrated manner. Though borders between Eastern Europe and Singapore are still closed, our tourism businesses are readying themselves to provide a safe and enjoyable experience for guests and visitors. One such initiative is SG Clean – a mark of excellence for cleaning and sanitisation which will provide assurance for all who visit these premises. Since it was launched in February 2020, more than 20,000 premises have been certified SG Clean.

“Our virtual roadshow will provide an opportunity for buyers interested in Southeast Asia and Singapore to hear about the destination from key tourism stakeholders. Whether your clients are interested in a one-week holiday in Singapore, a multi-city trip in Southeast Asia or hosting a corporate meeting in Singapore, let our expert stakeholders share more with you. Join us from the convenience of your home or office!”, shares Singapore Tourism Board Area Director for Eastern Europe Melissa Jane Thomson.

Singapore Digital Roadshow traditionally serves as an effective platform for communication with partners and improving the competence of specialists on the destination offers.
Registration for the event is now open and free of charge for all tour operators, travel agencies, MICE and concierge companies from the EE countries. You can register and appoint your meetings on the official webpage of the event HERE :

Should you have any questions, please feel free to email us at

About Singapore Tourism Board:

The Singapore Tourism Board (STB) is the leading economic agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

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ACCESS Destination employs tailor made sales & marketing services, as well as public relations activities, always aware, that every client and product is different and requires individual service packages. This approach enables ACCESS Destination to achieve increased brand awareness within the market and eventually the best possible results, ROI and customer satisfaction. ACCESS Destination has borrowed this successful online digital event platform from its sister company ACCESS Luxury Travel Show to help Singapore become known to local agencies and gain new visitors.



Margarita Orlova

Jakub Rucka

+420 777 767 583

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